Advertizing articles

Will it engage?

Will the engagement sell?

This is the only two questions asked from every business. Nothing else matters. This has been a common grouse for me ever since I graduated from school. I was hoping that my education was intended to make this world a better place. But most of it is designed to entertain the world. True, like Shakespeare had said, this world is a stage…

The article I read on medium today reflected this. Irony is that, it appeared on my facebook wall. 🙂 Below is an image from that article.

The knowledge of how to reliably hijack the human brain for attention is one of the most significant new trends of the 21st century. This discovery, like every large-scale invention in our history, has unexpected outcomes that are difficult to predict.

If we wish to continue to live in a common reality, we must be willing to look at these outcomes with a clear head. Addressing our biggest issues as a species — from climate change, to pandemics, to poverty — requires us to have a common narrative of the honest problems we face: Real threats. Real reasons for outrage.

 

The mango cutter and his daughter

Early morning of a May day, a father and daughter in the market starting their day. The father is expecting his business to pick up. His equipment – a gunny bag, a cloth, and a large cutter that is used to cut ripe mangoes that will be turned into pickles.

I was reminded of a day when I took my daughter to work. And this is another father who is taking his daughter to work. Such a contrast. What did I do to deserve this differential treatment?

Artificial Wombs and Sperm Banks

An article in the verge claims that an artificial womb has been developed to grow baby sheep. It is estimated that even human babies can be grown in a similar fashion. It is absolutely dandy what technology has achieved. As per the article:

Inside what look like oversized ziplock bags strewn with tubes of blood and fluid, eight fetal lambs continued to develop — much like they would have inside their mothers. Over four weeks, their lungs and brains grew, they sprouted wool, opened their eyes, wriggled around, and learned to swallow, according to a new study that takes the first step toward an artificial womb. One day, this device could help to bring premature human babies to term outside the uterus — but right now, it has only been tested on sheep.

…..

It’s appealing to imagine a world where artificial wombs grow babies, eliminating the health risk of pregnancy.

It truly is appealing…

Frozen sperm in a bank, no need to hold, push, or yank.
It has been done for you well ahead,
A brochure of well endowed men to eliminate chance.
Well winnowed to weed out the idiots,
No foreplay, or even any kind of play needed.
Why leave this to randomness,
The best seed is available, 24/7, everywhere.

Wombs a-galore in glass enclosures.
Prepared, sterilized and ready to go,
Can they integrate with instagram?
The baby to be visible as it develops legs and arms.
When it is born, watch live on skype,
Why go for the normal when the exclusive is on order?
Select a unique name using google, why risk asking mother, or grandmother?

What a wonderful world, full of opportunities.
Enjoyment forever, due process to eliminate all worries.
No waiting, dating, or exchanging of vows.
Feminists can rejoice, MCPs can party,
True independence from all troublesome activity.
Life can continue un-imbibed with technologies,
Is it not awesome to live with these certainties.

Wait there is more to come.
Why cant we have someone pay for all this?
After all we end up working for a company.
Maybe they can grow the base of their employee.
Selected, trained, and groomed from the womb.
Manufactured to precession to follow every rule.
Such a world, so full of possibility…

McBabies, oh that would be so dandy.
We could select from a menu,
Maybe “make it a deal” with a toy to carry.

Robot blamed for persons death?

This is more akin to automated machinery going wrong. This is most likely a programming error as opposed to a robot that is actually “aware” of its surroundings. Excerpt from an article describing the death is below.

“The robot from section 130 should have never entered section 140, and should have never attempted to load a hitch assembly within a fixture that was already loaded with a hitch assembly. A failure of one or more of defendants’ safety systems or devices had taken place, causing Wanda’s death,” the lawsuit alleges.

When Evidence Says No, But Doctors Say Yes

Excerpt from an article.

A unique study at five orthopedic clinics in Finland compared APM with “sham surgery.” That is, surgeons took patients with knee pain to operating rooms, made incisions, faked surgeries, and then sewed them back up. Neither the patients nor the doctors evaluating them knew who had received real surgeries and who was sporting a souvenir scar. A year later, there was nothing to tell them apart. The sham surgery performed just as well as real surgery. Except that, in the long run, the real surgery may increase the risk of knee osteoarthritis. Also, it’s expensive, and, while APM is exceedingly safe, surgery plus physical therapy has a greater risk of side effects than just physical therapy.

Treatment of parents

I had a friend (A) who posed a problem a few days ago: We were speaking about taking care of his father (B). B had a regular job, but did not take particular care of his kids. Each day after office, B came home for a short while in the evening, and stayed to himself. Income was regular, and the mother of A was efficient. So, the kids were able to get a good childhood. But it was very clear that B had no real role in their upbringing. A’s life was not ruined because B’s income was more than sufficient. B however, was totally disinterested in family life.

B (the father), and B’s wife (A’s mother) were living in Bangalore. A’s mother had recently passed away. Till the mom was alive, A and his siblings (a sister in India and a brother who was in USA) would visit B occasionally. Festivals and other customary visits were kept up. B and his wife regularly visited A and siblings also. For about 3-4 months a year, B and his wife would come and stay with A. But there was no real love lost between B and rest of the family.

B continued to visit his kids after his wifes death. But B was not a pleasant person to be with. His friends were no more, and he would continuously complain about one thing or the other. No major physical or financial damage, but there would be no fatherly (or grand-fatherly)  involvement as well. He would have an unpleasant face all through the day, and entering his room was like seeing a person who is sulking his way to the other world. B would be extremely particular about his schedule, food habits, and general preferences about daily life.

The challenge was that B was going to be over 80. There was no disease in particular, but he was getting old. Senility was bringing on other challenges.

A argued that B should be sent to an old home while B was still in OK health. Once health went down further, argued A, it will be difficult for B to adjust to an old home. B did not want to be sent to an old home. B was saying that to get his (substantial) self-gained property, A and his siblings must take care of B at home.

I had seen another father once like this. An old man, in his 80’s living near Tarnaka, Osmania University, Hyderabad. I had gone to him to seek legal advise. His room was on the first floor of the garage of an independent villa in Tarnaka. The villa was his own, but he had given the whole place for rent. His servant lived downstairs in the garage, and he lived upstairs. The room had a desk with an old transistor radio facing a window that overlooked the street. An old teak bed had been set towards one of the walls with a grayed out mosquito net that had seen more regal times. There were about 3 chairs in the room, but only one was empty. The others had huge stacks of letters and legal correspondence. There was a bookshelf on one side which recessed into the wall. It also probably held his clothes.

While discussing the legal problem, I had mentioned that I was from such and such company. The father slowly got out his sons card, and said you know him – “He is the senior Engg VP of ***. Do you know him? He is also into IT.”. This old man’s son was a very senior executive in a global multinational company. When I say senior, really senior – like the VP of a major engg. division of a Fortune 500 firm. He could have been my bosses bosses boss. The father was speaking about his son with pride, but it was apparent that he could not live with the son either. The old father made a point to mention that all his grandkids visit him during major festivals. “Even if they miss some due to exams, they come during Deepavali for sure.”, he said.

I have seen some unfortunate mothers’, father-in-laws, and mother-in-laws also in the same situation. Maybe there were good reasons to do this. Maybe the women or men created unhappy situations in the family. Maybe the father or mother were more nasty and looked mellow to strangers. Maybe there are some worse family secrets. Maybe this is a necessary feature of our modern, liberal, urban lifestyle. Maybe. Maybe not.

But I wonder, If we cannot take care of a mother and father who gave us birth, can we be good to complete strangers? If we give second chances to a terrorist, a murderer, a common criminal, why not parents? Maybe it is wishful thinking on part of a liberal society that humans are good. Maybe there is no true love among humans. Maybe. Maybe not.

Real Job? What real job?

Very few of us are doing real jobs. I try explaining this to friends sometimes, but am left speechless by their inability to fathom the very evident truth. This article sums up my one liner very nicely. Quote:

When it comes to garbage collectors, though, it’s different. Any way you look at it, they do a job we can’t do without. And the harsh truth is that an increasing number of people do jobs that we can do just fine without. Were they to suddenly stop working the world wouldn’t get any poorer, uglier, or in any way worse. Take the slick Wall Street traders who line their pockets at the expense of another retirement fund. Take the shrewd lawyers who can draw a corporate lawsuit out until the end of days. Or take the brilliant ad writer who pens the slogan of the year and puts the competition right out of business.

Instead of creating wealth, these jobs mostly just shift it around.

Of course, there’s no clear line between who creates wealth and who shifts it. Lots of jobs do both. There’s no denying that the financial sector can contribute to our wealth and grease the wheels of other sectors in the process. Banks can help to spread risks and back people with bright ideas. And yet, these days, banks have become so big that much of what they do is merely shuffle wealth around, or even destroy it. Instead of growing the pie, the explosive expansion of the banking sector has increased the share it serves itself.

Or take the legal profession. It goes without saying that the rule of law is necessary for a country to prosper. But now that the U.S. has 17 times the number of lawyers per capita as Japan, does that make American rule of law 17 times as effective? Or Americans 17 times as protected? Far from it. Some law firms even make a practice of buying up patents for products they have no intention of producing, purely to enable them to sue people for copyright infringement.

Bizarrely, it’s precisely the jobs that shift money around – creating next to nothing of tangible value – that net the best salaries. It’s a fascinating, paradoxical state of affairs. How is it possible that all those agents of prosperity – the teachers, the police officers, the nurses – are paid so poorly, while the unimportant, superfluous, and even destructive shifters do so well?

…

In fact, it has become increasingly profitable not to innovate. Imagine just how much progress we’ve missed out on because thousands of bright minds have frittered away their time dreaming up hypercomplex financial products that are ultimately only destructive. Or spent the best years of their lives duplicating existing pharmaceuticals in a way that’s infinitesimally different enough to warrant a new patent application by a brainy lawyer so a brilliant PR department can launch a brand-new marketing campaign for the not-so-brand-new drug.

Imagine that all this talent were to be invested not in shifting wealth around, but in creating it. Who knows, we might already have had jetpacks, built submarine cities, or cured cancer.

Dog that travelled a long distance

A few months ago, I think around May, I was dropping my kids at their school. I saw a battered pup on the street close to their campus. The dog was bleeding from its mouth, and was almost certainly going to be killed.

I picked it up, decided that that I will feed it, get it healthy, give it some shots. The plan was to take it to our farmhouse after it became strong enough. Around June, I dropped the dog at our farm house. But found out within a week that it had ran off.

On Sept 7th, the dog showed up at our house. It had traveled a long distance to be back with us :). I still think I should give it up for adoption to someone who can take better care of it. I had trained it to bring a ball, stay outside the house during day time. Respond to sit, stop and go. With my work related travel, I have very little time to take care of it. Kids are also too young to be responsible for it :-/.

But yes, I was impressed with the commitment and love of the little mutt. 🙂

Education vs Vocation vs Job

A very interesting article on the Atlantic, original link here, and excerpt here:

At a recent conference, I listened to a university president boast about a program she had developed in partnership with several local high schools. She told the story of one teenager who lived in a rural area and worked full time on his family’s farm in addition to attending high school. The university president explained that the young man had little promise for attending college because of his circumstances. But through the dual-credit program, he was able to gain college credit while still in high school, which gave him the confidence to seek an associate’s degree in agriculture and return home to work on his family farm. I listened as she proudly told this young man’s story and the audience cheered for both of them, and all I could think was: What an extraordinary waste of time.

Many students these days spend 16+ years in a class room with little knowledge of their capacities. Worse, it even makes them believe that their likes, dislikes, and success metrics need to be consistent with some hard coded social rules. There is too much conditioning and too little learning. Schools and even jobs these days do not allow self-discovery, a trait that singularly separates us from animals.

Contrast the above article with this one on Khadi; Excerpt:

In the 1980s, when Santosh joined the trust, he also began Hosa Jeevana Daari (a new way of life), a centre for sustainable living alternatives. Santosh regards Masanobu Fukuoka, the author of One-Straw Revolution, as a major influence in his life and this reflects in his outlook towards agriculture in particular, and sustainability as a whole.

Seeing the demand move favourably towards khadi and naturally dyed fabric, Santosh also began the khadi unit. His son Sumanas was home-schooled up to Class VII and then joined a Kannada-medium school. He went on to complete his masters in biodiversity conservation at Oxford and has been working closely with the khadi weaving centre.

The initiatives that the trust is currently into encompasses the interests and expertise of all three generations—a specialized adoption agency, a tree-planting effort with rare native varieties of the area, the centre for sustainable living alternatives that is primarily into environment education and the khadi weaving unit. But it is the last one, with its unique perspective to productivity, which is intriguing.

How to gift

This festive season, some people asked me why I did not give them a certain gift. Advaita philosophy has some guidelines to be followed. Here is an excerpt from a book on Advaita:

Original link:

https://books.google.co.in/books?id=RX67hbbtW6kC&pg=PA12&lpg=PA12