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July 30, 2017

Advertizing articles

Filed under: Uncategorized — neosurya @ 22:05

Will it engage?

Will the engagement sell?

These are the two most popular  questions  that every business asks these days. Nothing else matters. This has been a common grouse for me ever since I graduated from school. I was hoping that my education was intended to make this world a better place. But most of it is designed to entertain the world.

The article I read on medium today reflected this. Irony is that, it appeared on my facebook wall. 🙂 Below is an image from that article.

advertizing_news.png

The knowledge of how to reliably hijack the human brain for attention is one of the most significant new trends of the 21st century. This discovery, like every large-scale invention in our history, has unexpected outcomes that are difficult to predict.

If we wish to continue to live in a common reality, we must be willing to look at these outcomes with a clear head. Addressing our biggest issues as a species — from climate change, to pandemics, to poverty — requires us to have a common narrative of the honest problems we face: Real threats. Real reasons for outrage.

This article throws light on how propaganda was used to fight wars. Ads drive our world every day and every moment. Ads moved from selling features of the product to saying: “Use this product, it will make you happy, more manly, or more beautiful.”. This was called lifestyle advertizing. For example, in order to sell cigarettes, the ads started saying that cigarettes are manly (Remember the Marlboro man?).

Unfortunately, these days we have other forms: news + advertising, opinion + advertising, lifestyle + advertising. In the days of commercialization, TRPs and razor thin profit margins, a gram of truth is mixed with a ton of lies and passed off as the “news of the day”, “opinion of the day”, or “trend of the day”. This is used to guide public opinion from political affiliation to lifestyle choices.

No one really tries to think if something really is useful to them or if something is correct. “The newspaper says so, so it must be correct”, “the blog says so, so it must be correct”. When we will think for ourselves?

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