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April 16, 2015

Awesome money spinning methods or Skimming of customers

Filed under: India, law, market, personal, social change — neosurya @ 12:00

Interesting call with my mobile phone service provider:

Me: I got this internet usage bill for Rs 700 for March and Rs 300 for Feb. What is this?

Rep: Sir, 2G internet usage sir.

Me: I use a Nokia 1616, it cannot have internet usage. —- For the new-gen folks who have only seen smartphones, this phone has buttons, 255-colors screen, you get the drift —-

Rep: Yes sir, my system shows you are using Nokia 1616 as we speak. But sir data is switched on in the phone.

Me: How can a Nokia 1616 use 400 MB of data?

Rep: I dont know sir. Maybe some app is running.

Me: Look, can you please disable 2G service on this connection?

Rep: No sir, 2G comes free with every mobile phone connection.

Me: Dude, Rs 700 a month is not free. And you tell me you will not switch it off?

Rep: You will have to move to a different service provider. Our company will by default provide you with 2G enabled connection only. — In other words, we paid a lot of money to TRAI to license this shit. Money has to be recovered from somehwhere. —

Me: OK. — Facepalm —

Rep: For the charges, you will have to visit our store. — A polite way of saying, You will have to go there and shout —

Me: OK. Thanks.

—————————————End of call————————————-

One of my friends used to work for a leading mobile service provider. One strategy to get more money was to call unsuspecting customers to install ring-tones, or other “value added services”, but not inform them that these services would have a costly monthly subscription, or that these services would be delivered over 2G. Maybe we fell prey to one such scheme. Maybe there was indeed some app on the phone that is accessing data. I dont know.

I did not like the business practice of cashing in on users not being able to switch off services. But, a lot of modern services run that way. Individuals who create such plans and schemes also make the most amount of money in corporate orgs. Of course, technical people make money. But it is peanuts compared to the money made by such planners.

Makes me retch. But who knows how I would behave if I wanted to buy the good things money can get, and I had only an MBA and a sales job to get me there?

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