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March 26, 2009

The cooking has started…

Today’s headline in the TOI, Mumbai edition:

Under pressure, BJP too cooks up rice recipe

There will be a lot more cooking happening in the next few weeks… Will you come for the tasting? Do come, it is the biggest party on earth, the Indian General elections, and there is biriyani and arrack to be had.

I saw the Congress party’s ad on maaa TV today (I am sure Bhajpaa also has ads).

Lok Satta is also running ads. A few are here:

The difference between ads by the two parties are striking; Lok Satta has a modest budget and this is reflected in their ads. There is a serious, witty message on screen with only a guys voice being the human connection. The former has hajaar money to spend, apparent by the length of the ad and the song and dance sequence (literally!!!). A different congress ad has a bunch of kids and this travelling movie guy breaking into a song. The guy further shows all congress faces right from Indira to Sonia/Manmohan…. At least the ad people get to show their skills !!!


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